Using a results-driven approach, Headcore helped Blygold achieve 33% growth in online inquiries through Google Search ads. This case study shows how targeted marketing efforts can contribute to measurable success.
Blygold is a specialist in improving climate installations. With more than 45 years of experience, they offer high-quality solutions such as coating, maintenance and renovation of installations.
Their innovative PoluAl® coatings protect heat exchangers from corrosion, improving the life and performance of installations.
Blygold faced the challenge of generating new leads through online advertising. Although search terms in their industry have low monthly search volume, it is crucial to be visible when these searches are made.
The goal was to generate targeted leads and increase online visibility.
Headcore developed a strategy focused on Google Search advertising with very specific search terms. By being visible at the right times, potential customers were reached directly.
The campaigns were designed to position Blygold at the top of search results for relevant searches and maximize effectiveness by targeting specific keywords with high intent.
In addition, Headcore helped make the success of the campaigns measurable. This was done using a simple but effective Excel file, as Blygold's internal system did not support an external link. This approach made it possible to start measuring quickly and ensured that all leads were tracked clearly. This was accomplished by:
Systematically tracking all leads in an Excel file. This enabled Blygold to get a clear overview of lead origin, new customers and revenue generated without technical complications.
Analyzing which leads resulted into new customers, which ones were from existing customers, and which sales were generated.
Develop insightful reports that help the management team clearly understand online marketing results and make more informed investment decisions.
This approach ensured that every click was valuable and often led to quality leads.
Blygold is very satisfied with the cooperation: “Headcore communicates clearly and has a results-oriented approach. They really think along, including how to make online fit well with existing internal processes.”
“The insight we gained into the origin and value of leads helped us to drive more focused and better decisions.”
This case study shows how Headcore achieves measurable results for clients with a tailored strategy. The partnership allowed Blygold to not only significantly increase their online inquiries, but also better align their internal processes with online marketing. Moreover, the success of the campaigns was made measurable, allowing the management team to better justify strategic investments in marketing.
Do you also want to generate more leads and improve your online marketing? Contact Headcore today for a no-obligation consultation.
The partnership between Headcore and Blygold resulted in:
33% growth in online inquiries thanks to targeted ads.
Effective visibility on high intent search terms despite low search volume.
Detailed insights into the performance of online marketing campaigns, making the value of the marketing efforts tangible to the management team.
