How do you achieve structural online growth in a highly competitive market? Ligo, a leading online platform for legal and tax support, engaged Headcore to address this challenge. Thanks to an advanced multi-channel strategy, Ligo was able to not only significantly increase their brand value, but also achieve financially healthy growth while maintaining profitability.
Ligo is an online business player that helps entrepreneurs with legal and tax issues, such as setting up a limited liability company or foundation, and drafting contracts. With transparent pricing and a fully digital process, Ligo offers entrepreneurs accessible and efficient support.
As a fully online platform, effective online marketing is essential for Ligo. However, competition within their market is enormous, with company formation being one of the most competitive niches.
Ligo needed a strategy to increase their visibility, become part of the consideration set of potential customers, and increase online availability at times when customers are ready to take action. At the same time, the investment in brand awareness needed to be justified to management, despite the abstract nature of brand value.
Headcore developed a comprehensive online marketing strategy that laid the foundation for structural growth. What makes this strategy unique is the advanced multi-channel approach that seamlessly integrates different channels and tailors campaigns specifically to each stage of the customer journey. In addition, innovative data tracking was employed to make brand awareness measurable, which not only built management confidence but also produced demonstrable results.
Multi-channel approach: A combination of ads through search engines, video, social media and other channels, where campaigns seamlessly connected and reinforced each other.
Customer journey-focus: Specific campaigns aimed at different stages of the customer journey: from brand awareness to sales activation.
Making brand awareness measurable: Through advanced data analysis and tracking, Headcore was able to demonstrate how brand awareness directly contributed to revenue. This convinced management to invest in brand awareness on an ongoing basis.
Ligo expressed great satisfaction working with Headcore. “Headcore's expertise within online marketing is second to none. Thanks to their strategies, we have not only increased our sales but also increased our brand value. We greatly appreciate their professional and results-oriented approach.”
We have not only increased our sales but also increased our brand value.
Ligo's case demonstrates the power of Headcore's advanced online marketing strategies. By responding to every stage of the customer journey and taking a multi-channel approach, Headcore manages to help companies drive both brand awareness and direct sales.
Do you also want to achieve structural online growth in a competitive market? Find out how Headcore can help your business with an advanced multi-channel strategy. Contact us today for a no-obligation consultation.
The partnership with Headcore delivered impressive results:
Structural growth while maintaining good margins, resulting in sustainable profitability.
A clear, demonstrable increase in the value of Ligo's brand name.
Ligo considers Headcore a stable, strategic partner, which has led to a long-term partnership.
