Romex was struggling with fragmented online visibility, making them hard to be found by their target audience. Thanks to Headcore's targeted approach, the results for Romex are very tangible: 80% visibility in a key region, structural acquisition of new customers and 15% of online revenue directly from advertising.
With 80% visibility in Eindhoven, Romex is now the first company potential customers encounter when they search for solutions in the semiconductor industry. Structural customer acquisition and direct sales growth underscore the impact of this approach.
The data-driven approach and focus on regional targeting ensured Romex not only increased visibility, but also brought in quality leads. This unique interplay of market insight and technical expertise made the difference.
Romex B.V., founded in 1969, is a leading supplier in the electronics industry. With over 8,000 products in their product range, Romex focuses on the assembling, manufacturing, installation, repair and testing processes of electronic components. They serve customers in various sectors, including the high-tech semiconductor industry in regions such as Eindhoven.
Like many B2B companies, Romex was struggling with a fragmented online presence. Their visibility was spread across different channels and platforms, with no central focus. As a result, their target audience was not finding them effectively, which was holding back on attracting new customers and revenue growth. This challenge required a thoughtful and customized solution. This is where Headcore came into the picture.
Headcore developed a targeted strategy to centralize and strengthen Romex's online visibility. To this end, campaigns on Google Ads were set up, focusing on:
Generating new customers: Ads were specifically targeted to relevant audiences who were actively searching for Romex's products and services.
Increase visibility: Extra attention was paid to strategic regions such as Eindhoven, a hub for the semiconductor industry. This ensured that Romex was dominantly visible in relevant searches in this region.
This strategy was developed in close collaboration with Romex. Their expertise of the market and target audience was combined with Headcore's knowledge of online marketing. This ensured optimal alignment of campaigns with Romex's unique needs.
“Romex Rhenen works with Headcore in a very pleasant way. They are versatile, flexible, and very results-oriented. With Headcore you know that the online marketing is well taken care of. This allows us to focus on what we are good at.”
- Mark van Son, owner Romex B.V.
Through a results-oriented approach and deep market insight, Headcore helped Romex centralize and strategically increase their online visibility. The results underscore how effective online marketing can contribute to both direct revenue growth and a stronger market position.
Become the number one choice in your region and industry. Contact Headcore and turn online marketing into a success story, just like Romex did!
Headcore's strategic approach produced the following results:
80% in the Eindhoven region.
Structural acquisition of new customers through advertisements.
15% of total online revenue comes directly from ads.
