What do you do as an international company with a complex business structure and diverse markets? KRAL called in Headcore to design, set up and scale their online advertising strategy from the ground up. The result? Consistent lead generation, increased brand awareness, and the flexibility to respond quickly to changing market dynamics.
KRAL is an international family-owned company specializing in the development and production of screw pumps and flowmeter technology. Their customers are in sectors such as shipping, power generation, oil and gas, mechanical engineering and chemicals. KRAL works with its own sales offices as well as distributors in several countries.
KRAL was dealing with a complex international business structure in which different approaches were needed per country. There was no consistent strategy for online advertising to both increase brand awareness and generate leads. Moreover, they had to take into account changing regulations, such as IMO-2020 standards and the development of requirements of fuels used in shipping (future fuels).
Headcore developed a customized strategy for KRAL:
In-depth analysis: In-depth study of KRAL's products, markets and business structure to develop targeted campaigns.
Targeted approach: Tailored campaigns by country, with a specific focus on in-house sales offices or distributors.
Diversification of channels: Use of various advertising channels and ad types to reach a broad and relevant audience.
Trade show campaigns: Specific online marketing campaigns around trade shows, increasing KRAL's visibility before, during and after trade shows worldwide. In addition to increasing visibility, the campaigns focused on reaching relevant decision-makers who come to trade shows. This lays the foundation for valuable long-term customer relationships and strengthens KRAL's position as a trusted partner in the market. This is done for about 17 trade shows per year.
Data-driven optimization: Continuously improve campaigns based on actual data to maximize performance.
“We highly recommend Headcore because they are able to read and analyze data better than others. They can deliver at a high level in any language, which allows them to work and think internationally. By doing this, it always feels like they are part of the company.”
- Josip Coric, CMO of KRAL
Headcore has proven to be a reliable partner for companies like KRAL that operate in dynamic international markets. Our expertise in developing customized strategies, combined with data-driven optimization, ensures impactful results, regardless of the complexity of the challenge.
Do you also want to generate more leads internationally, strengthen your brand and successfully respond to changing market dynamics? Contact us today for a no-obligation consultation and discover how Headcore can grow your business.
Headcore's approach produces impressive results:
Active ad campaigns run in 32 countries, with locally tailored content that takes into account the language, cultural nuances and specific needs of each market.
Multiple relevant leads come in daily.
Brand awareness grows significantly within the target markets.
KRAL adapts to evolving regulations like IMO-2020 and future fuels. Headcore's campaigns enhance awareness and reinforce KRAL’s role in sustainable technology.
Significantly increases KRAL's visibility at 17 international trade shows per year, contributing to more leads and a stronger brand image.
Headcore enhanced KRAL's ability to build long-term and valuable customer relationships by effectively reaching and engaging decision-makers during and after trade shows
